Sky Sports and the F1 Challenge
Following the success of Goodwood in 2018, Sky Sports invited us to help them promote their exclusivity of F1 coverage at a venue in London.
To help draw a crowd, we provided a fully branded Force India F1 Car, complete with Jacks, guns, spare wheels and instructors – the goal was simple, fastest wheel change wins a Soundbar! The crowd were keen to get involved, with over 80 wheel changes during this short event, we captured some very useful guest data.
Nothing draws a crowd like an F1 Car, to talk to us about this activity contact our Events Team here.