In the Prime Spot at Goodwood
Sky Sports contacted us, looking for a wow factor for their stand in the F1 Paddock at The Festival Of Speed, Goodwood.
The obvious choice was a team F1 car and we provided a rather striking Force India in current pink livery. This car, previously used by the team for pitstop Practice provided a unique opportunity for visitors to put themselves in the shoes of a pit team and experience the intensity of a mid-race wheel change.
With some amazing prizes up for grabs, there was no shortage of teams willing to try this experience. With over 500 wheel changes during the Goodwood weekend, this was without doubt one of the most popular interactive experiences on offer.