How to Perfect Your Upcoming Exhibition

robert/ January 11, 2019/ General

If you have ever planned a trade show exhibition then you may currently be feeling a little overwhelmed as it’s certainly a daunting process. The intensity of this feeling keeps on increasing as the event draws closer and whilst nerves are almost always a part of the deal, it can become a little too much.

This feeling of impending doom happens at a much more intense rate if you have not implemented a tried and tested strategy to execute the trade show.

Though remember, you don’t have to do it on your own. There are experienced events management companies out there that can help you deliver bespoke events without all of the unwanted stress.

To truly deliver an exhibition – or any event for that matter, meticulous planning and coordination is an absolute must.

A set of unique and memorable stands can drive in more foot traffic than you could have ever imagined, which is why it is crucial for organisers to select the right ones.

You also need to ensure that you choose the right shows to turn up to, as there is no point wasting time, energy and resources to make an appearance at shows where your product or service is deemed irrelevant.

We have shortlisted some prominent factors in the planning process which need key attention in order to pull off the perfect exhibition.


Once you know the kind of people you want to attract to your exhibition, the research for the best location begins. It is not a one shoe fits all solution and the industry you’re working within will play a huge part in where your exhibition is located.

Stand out or step aside

Hundreds of exhibitions are held all over the world on a daily basis, which means you do have your work cut out for you. If throwing an exhibition was an effortless marketing approach then every business or brand would be holding them. They take work and it will mean that key members of staff will be out of the office for perhaps days at a time.

You need to do thorough research on your demographic so that you can be equipped with ample knowledge of what they like and what they will expect from an exhibition like yours.

Multiple approaches

Using different mediums and modes of communication to make the potential audience of your exhibition aware of your whereabouts is a strategic element of good planning.

Since the use of social media platforms is a given in today’s digital landscape, this is the first place to start. You need to funnel your time and some of your budget into spreading the message online that your business is holding an exhibition.

Whilst there will likely be plenty of other brands there too, you need to pick up your share of the slack involved to get people walking through the doors. Teamwork makes the dream work remember and a bigger audience will benefit everyone.

Ensure that your brand is sending out the right message in all of your online and offline communications. It is difficult to stand out these days as every industry is cluttered and competitive, meaning your branding needs to be absolutely spot on.

Bring something exciting to the table

A series of engaging activities can help you to create a distinct place for your brand in your chosen industry. You can seek assistance from well-known and experienced event management companies to plan the perfect addition to your exhibition.

Rather than pretty leaflets, why not try hiring a Formula 1 similar that is decked out with all of your company’s branding?

It’s possible to personalise your car so that it stands out amongst every other exhibit and your logos and messages will even be built into the racing software so that potential customers will remember you long after the exhibition is over!

This way, you can create sufficient awareness about your brand all whilst having an absolute blast.

Get in touch with Max Velocity Events today to create your very own bespoke exhibition.